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Uncategorized Christine McLean Uncategorized Christine McLean

How To Put Customer Research At The Heart Of Your Content Strategy

We know that customer research is important. But how do we get customer research to fit in well with a content strategy? This article answers that question. You’ll learn how to:

  • Do goal-oriented customer research

  • Connect the results of your customer research with your content strategy

  • Create a content strategy that meets your customers’ needs

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Uncategorized Christine McLean Uncategorized Christine McLean

5 Email Marketing Mistakes That Will Turn Away Subscribers (And How To Avoid Them)

A study shows that 64% of small businesses use email marketing to reach customers. Also, it’s been proven that each $1 spent on email marketing can lead to an average return of $42. So, it’s really important to avoid making mistakes with your email marketing strategy. This article explains five of the most common email marketing mistakes and how to avoid them.

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Uncategorized Christine McLean Uncategorized Christine McLean

6 Meaningful Ways To Create Content Ideas for LinkedIn

LinkedIn is a powerful platform for building professional relationships. That’s why it’s so important to create the best LinkedIn content ideas that resonate with your target customers. This article helps you identify:

  • A content creation strategy for LInkedIn

  • Strategies for coming up with the best content ideas for LinkedIn

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Uncategorized Christine McLean Uncategorized Christine McLean

How To Do Customer Research And Improve Your Content Marketing ROI

Customer research isn’t about your perceptions of your customers. It’s about understanding the emotions that drive your customers’ decisions. Do customer research the right way and you’ll get the information you need to create a strong content strategy.

This article explains:

  • Three customer research techniques

  • How to effectively conduct customer interviews

  • Customer research technology that can help you conduct customer interviews

  • Tips for using surveys and review mining effectively

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