ALL SERVICES
Content Writing, Content Strategy, Content Marketing, & Digital Marketing Services
Digital Marketing
Do you need general digital marketing support that includes content marketing and paid ads? Let’s discuss your needs.
Blog Content Writing
Blog content writing may seem frustrating, time-consuming, and like something you really don’t want to have on your plate.
You may have either no articles on your website or articles that just aren’t getting you business results. The problem is probably your content strategy (do you even have one?).
With the right content strategy, blog articles can be:
Great resources that help your sales team close deals
Powerful tools for building brand awareness
The content that convinces someone you’re the right person for the job
Gee whiz! Imagine how many more highly-qualified leads you could get with a blog content strategy that actually works!
But getting results depends on whether you decide to hire a content writer who focuses heavily on content strategy, a content writer who will also keep your website’s material fresh and interesting. It’s an investment that definitely pays off in the long-term.
A mixture of paid advertising and SEO content writing will stand the test of time!
Here’s what three of my clients had to say…
CONTENT WRITING PROCESS
Share your unique perspectives in a way that resonates with your customers.
My aim is to help you achieve your content goals and get results.
My content writing process includes:
An audit of your existing content (if you have any)
Interviews with existing customers to understand their mindset and get content ideas
Interviews with you and/or other thought leaders within your company to get your brand’s unique perspectives on topical issues
Using the results of those interviews to inform strategic keyword research
Developing a topic cluster which consists of about 8 to 10 articles of varying lengths
Creating the content in Google Docs for continuous feedback before posting
Finding relevant images and including ALT text
Uploading the articles to your website using SEO best practices
ONE-TIME ARTICLE?
✨ If you don’t want all the bells and whistles and just want a content writer for a one-time article, my rate starts at US$0.30 per word. ✨
My Content Writing Process For One-Off Articles
Create a detailed content brief based on the content framework provided.
Client approves the content brief.
First draft of the article submitted via Google Docs.
Client provides feedback in Google Docs.
Second draft of article submitted.
Client provides feedback.
Final draft of article submitted.
*All work is done via Google Docs
If you don’t have a detailed content outline that provides everything I’m looking for, my content writing includes:
Interviews with thought leaders within your company
Other interviews from external subject-matter experts
Interviews with customers
Keyword research
The interviews are important because you don’t want the article to be a replica of what’s already out there. That approach seriously diminishes your brand’s credibility.
The best overall benefit to you though would be to hire a content writer for both content writing and content strategy. My approach to this option includes aspects of the content writing process I described and is divided into three main packages.
Content Writing Packages
Starter Pack
CostUS$1,500
This package includes:
A complete content audit
Suggestions for content improvement
Suggestions for how your content can come together to help you achieve your goal(s)
*The final price depends on how many existing content assets you have and your overall marketing goals.
More Juice
CostStarting at US$8,000
Timeframe of Contract: Approx. 4 months
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Interviews with existing customers to understand how they view their unique buying journeys with your brand. These conversations can be particularly eye-opening and will help me create content for your brand that puts the customer first. It avoids the common mistake of creating content based on what you think customers want to hear.
Interviews with you and/or thought leaders within your company. There are billions of blog articles online. You don’t want content that’s a mashup of what’s already out there. Instead, you want blog articles that reflect your brand’s unique perspectives. That’s why these interviews are important.
Deep customer research based on interviews conducted with your customers and your team.
Developing a topic cluster that consists of about 8 to 10 articles of varying lengths. What’s the ideal length of an article? Hmmm…this article provides the answer.
Creating the content in Google Docs (and sharing the document with you or a member of your team) for continuous feedback before posting.
Finding relevant images (or using brand-specific images you provide) and including ALT text.
Uploading the articles to your website using SEO best practices. I have experience with Squarespace and WordPress websites. But, I am also a quick learning and can adapt to whatever platform you use.
You should expect results within three to six months after the contract ends. Content marketing is a long-term strategy that can bring results for years. It’s not a quick fix.
Super Size
CostUS$18,000
Timeframe of Contract: 6 months
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Six months of analyzing and reporting on the performance of your new blog content
Outreach to podcasts and relevant blogs to increase your visibility
Content repurposing and distribution on up to two of your relevant social media accounts. This content repurposing includes video editing and the creation of video snippets for social media.
You should start seeing results by the end of the six-month contract. Content marketing is a long-term strategy that can bring results for years. It’s not a quick fix.
Delivering value to the client is Christine's top priority.
“I have had the pleasure of working with Christine on several projects and hope to continue to do so. Christine is a strategic thinker who's equipped with a plethora of ideas when it comes to blog topics and angles. And whenever she doesn't have an answer for something, she always follows up with it. Christine does not cease to impress with her speed, eloquence, and strategic ideas. Delivering value to the client is Christine's top priority when it comes to writing. I believe this mentally is one of the reasons Christine is excellent at what she does. Christine is an asset, and it's without hesitation that I recommend her if you're looking for a high-quality piece of content.”
— SAAD ZORA
EXPERIENCED CONTENT WRITER
Why Hire A Content Writer?
A content writer specializes in creating articles, blog posts, white papers, case studies, and/or research papers that educate your audience at each stage of the buyer’s journey. The right content writer understands Search Engine Optimization (SEO) and how your written content should fit into your overall content strategy.
You don’t just hire a content writer to slap together an article or two, post them on your website, and then just sit back waiting for results to come in. An experienced content writer knows that effective content writing means:
Taking the time to deeply understand your target audience
Creating unique content that brings fresh perspectives
Integrating written content with your other content assets (videos, podcasts, email marketing etc.)
Promoting the content in a way that drives traffic
I began my content writing journey in 2013 and have spent over seven years honing my craft. Investing in my services will help you achieve business results. I’m a Certified Digital Marketing Professional who is committed to helping you achieve your content goals.
Content Strategy
Developing a content strategy based on assumptions about your customers is just plain wrong. Sure, you may think that you know their demographic information, interests, and content needs. But have you actually spoken with them to find out?
I build content strategies based on deep customer research. This research includes surveys, interviews, and review mining. Those results are what I used to build a strategy that covers your top-of-the-funnel (TOFU), middle-of-the-funnel (MOFU), bottom-of-the-funnel (BOFU), and customer retention content. While the content strategy is being executed, I will evaluate the results to ensure the goals we identified from the get-go are being achieved.
Raise awareness and generate valuable leads.
“Christine is exceptional in planning and curating quality content strategies that deliver results. Her strategies have made a significant impact, from creating captivating podcasts and insightful blogs to running highly effective digital campaigns. Through her efforts, we have successfully raised awareness and generated valuable leads, helping us reach closer to our goals. Christine's dedication and creativity have been invaluable.”
— JUANITA NEIL, VP OF MARKETING
CONTENT STRATEGY PROCESS
There’s something I want you to remember.
The sales funnel essentially acts as a guide for content creation but it doesn’t mean your customers will follow a linear path towards a purchase. People will experience your brand in many different ways, thus making it important to create multiple touchpoints. So, yes, the content strategy I create will use the sales funnel as a guide, but it will also enhance the content experience of your brand and create different ways for prospects to know, like, and trust your brand.
A content strategy is what helps all your online content work together seamlessly.
It’s a cyclical process that involves:
Content ideation
Content creation
Content repurposing and distribution
Content revision based on content performance metrics
I’ll help you map out a content strategy that you can use with your team to get results. Prices start at US$100 per one-hour session.
Content Marketing
Do you need a content marketing consultant who will help you and your team create and execute a holistic content strategy? Do you need help creating content and supervising a content marketing team for a period of six months? Contact me and let’s discuss how I can help your brand.