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5 Ways to Tap into the Power of Networking

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Click image for image source.

Networking is powerful.When you're in the right place at the right time surrounded by the right people, fantastic things can happen. We often consider networking to be something reserved for extroverts simply because extroverts socialize well with people. Their energy is fueled when they are surrounded by people. Contrastingly, the introvert is more withdrawn and loses energy when surrounded by people for too long. Using our personalities as excuses is one of the reasons  for opportunities passing us by. Networking isn't exclusively for the extroverted. It's a valuable tool for all types of personalities. These five strategies will help you tap into the power of networking regardless of your personality.

Strategy 1: Sign Up for Conferences/Workshops

There is always some type of conference or workshop being hosted in your country or region. Some are free, others aren't. Do a simple Google or Facebook search for conferences or workshops in your area that intrigue you. Incorporate the conference's fee in your budget. It may seem like a lot of money to spend just to attend an event. However, if you play your cards right you may be able to earn twice as much if you network with the right people.

Strategy 2: Initiate Conversations

It is pointless to spend money to attend a conference only to sit down and soak in what is being said. Tap into your hidden assertiveness. Take some time to scope out the type of people who are in the room. When an opportunity comes to mingle, make a move to initiate a conversation. Talking about some of the key takeaways you gained from a speaker's presentation is a good way to initiate a conversation. Focus on having a conversation of substance that will make you memorable in that person’s mind.

Strategy 3: Always Have a Business Card

Let’s say that your conversation goes well and you feel as though the person would be interested in contacting you. Some people may ask you to put your number in their phone. However, a business card has greater impact. When you hand someone a business card you are showing them how serious you are about your brand. You are showing that you know what you’re doing and can offer something of value. Invest in business cards. They’ll pay off in the long run.

Strategy 4: Be Confident

It's easy for nerves to get the better of you. Be aware of your telltale signs of nervousness. When you realize what's happening, take a deep breath and shake it off. Focus on being pleasant and memorable. Believe in yourself and allow positive thoughts to channel you in the right direction.

Strategy 5: Follow Up

Some people will give you their numbers or email addresses. Strategically determine how you're going to follow-up with them. You don't want to seem pushy or annoying. Instead, you want these people to see the value you add and be intrigued to either get to know you more or do business with you.  Follow up with a call or an email maybe 2 days to a week later and see what happens.


Don't underestimate your ability to network. The more you network is the more likely opportunities will present themselves to you. Follow these strategies and you will be surprised by how much your life can change.



5 Tips for Creating an Online Startup

                                            Content writing services at your fingertips

                                            Content writing services at your fingertips

The creation of the world wide web in 1989 by Tims Berners-Lee ushered in the dawning of a new era. People were no longer restricted to connecting with people in their immediate surroundings. The world was now their oyster. Several advancements in technology over the past two decades have created a global marketplace. Tech savvy individuals are able to eliminate the need for a storefront or office space for their startups. With access to a good internet connection and the right computer hardware and software, it is possible to create a successful online business. These 5 tips are important considerations for online startups.

Tip #1: Social Media is Your Friend

As a startup it is highly unlikely that you'll have a large consumer base (if any at all). Social media will help you connect with your target audience and build your brand. Create a Facebook page, Twitter account, and Instagram page. Ask your friends to write interesting tweets and Facebook posts about your business. Utilize attractive images and videos. Don't jump into Facebook and Twitter ads too quickly. Instead, utilize the power of hashtags and mentions. As your follower base grows, invest in a few ads. Make your social media presence felt.

Tip #2: Research Your Competitors

A simple Google search can help you find your greatest competitors. Pay keen attention to what they offer. Identify the strengths of your business that set it apart from the competition. Customers want to know what's different about what you have to offer. Give your customers a compelling reason to invest their time and hard-earned money into your products and services.

Tip #3: Begin with Freelancing Websites

Depending on the type of service you offer, creating a website may not be the best decision in the early stages of your business. There are several freelancing websites available that can give you a good starting point. Showcasing your expertise on these sites will help you seem more reputable to the consumer. I saw great success with Elance (now UpWork) in the early stages of my online career. Now I use Fiverr. Both platforms offer the right starting point for a burgeoning online entrepreneur.

Tip #4: Build a Well Developed Website

Once you have established your brand in the online space, it's time to create a website. Remember that your website is a reflection of you and what you have to offer. Invest the time an money to make your website stand out. You may not be able to afford a web designer. However, platforms such as Square Space and Wordpress offer user-friendly templates that you can use to build your own website. I used Square Space to build my website and I am pleased with the result.

Tip #5: Believe in Your Brand

This may seem like the most obvious bit of advice, but it's something that young entrepreneurs tend to forget as time progresses. There will be naysayers and clients who crush your spirits. Choose to be undaunted by their words. Believe in who you are and what you have to offer. The more confidence you have is the more likely your business will succeed.


Anyone can create a successful online startup. Follow these tips and you will surely build a brand that you are proud of. My passion is creating stellar content. I offer my services to my clients through my website, Fiverr using the username ChrissyM001, and Upwork using the username Christine McLean. Believing in what I have to offer is what has propelled me to succeed over the past 3 years in the online space. Feel free to contact me if you're in need of any content writing services.