Viewing entries tagged
social media

5 Powerful Ways to Boost Your Social Media Presence

Comment

5 Powerful Ways to Boost Your Social Media Presence

Social media is a must-have for any content marketing strategy. It's the tool you use to connect with and engage your audience in meaningful ways. Several social media experts have written books and articles that make building a strong social media presence seem simple. The reality, however, is that it's far from simple especially if you're not offering a service a product that's in high demand. This article has been written based on my own experiences and some useful tips I've garnered from articles I've read. Trust me, it's not an easy road, but you can gain numerous rewards if you play your cards right.  The point is not to neglect social media as an essential component of your digital content marketing.

Boost Your Posts

You have to spend a little to gain a little. Facebook offers a feature for business pages that allows you to boost a post so that you can reach a wider audience. Boosting a post will help you get more page likes and could potentially lead to new customers. You need more people to like your page and visit your website. Depending on the few Facebook friends you invited to like your page is a recipe for disaster. They're only there because they like you and probably have no real interest in your business. People who like your page after viewing a boosted post have a genuine interest in your business and could eventually become paying customers. 

Boosted posts that last for a week are often the best. The idea is that the longer the boost, the more people you'll be able to reach and the more interactions you'll be able to acquire. I understand that budget constraints can result in you limiting that boosted post to 2 days. However, I don't suggest boosting a post for less than 2 days; you won't get a good return on your investment. 

The type of post you boost is also an important consideration. Videos have the highest click through rate on all social media platforms. In fact, Animoto states that "4 times as many consumers would prefer to watch a video about a product than read about it." However,  you can't just post any old video and call it a day. Your video has to be meaningful, relate to your brand, and elicit a positive response from viewers. If you choose to use an article, include a vibrant featured image and attention-grabbing title. The image is the first thing Facebook users will see. If it doesn't grab them, they won't react to your post. Finally, the content of the post has to resonate with the audience and be relevant to your brand. 

Use a Variety of Content

Some of the best social media pages utilize a variety of content. They mix articles with videos and stunning images, thus making the pages more interesting to the viewer. This mixture also ensures that there is something to suit any user's preference. Someone should be able to scroll through your page and find at least one post of interest. 

Use Live Videos

Since Facebook launched the 'Go Live" videos in 2016 it seems like there has been a live video revolution. More social media sites are beginning to add live videos as one of their features. That says a lot about the power of live videos. They allow businesses to interact with you in real-time. It adds excitement to the experience and enables them to get immediate responses to their questions and comments.

Live videos work best when they are previously publicized. Let your followers know when you plan to host a live video chat. Send frequent reminders and ensure that you research the time that most of your followers are using Facebook. It makes no sense to host a live video without an audience. 

The beauty of Facebook live videos is that the video is stored on your page after it has ended. The same isn't true for Instagram and Twitter live videos. Storing the video allows people to view it even after it has ended. If you were able to have an interesting discussion, it is highly likely that the people who watch the video after it has ended will share it. More viewers increases the likelihood of more followers for your page. More followers ultimately results in more customers.

Use Hashtags

Hashtags are Twitter's secret weapon. I have been amazed by how other Twitter users are able to find my Twitter profile because of the hashtags I use. Before posting on Twitter, ensure that you research the most popular hashtags related to that post. Use them strategically so that you don't exceed the 140 character limit. The best posts incorporate either images, videos or gifs. So, don't leave those out!

Use SnapChat as a Teaser

The popularity of SnapChat baffles me. I haven't been able to comprehend why posting videos that fade is so fascinating. Nevertheless, SnapChat has its place in the digital marketing landscape. These short videos are excellent promotional tools for building hype around an upcoming event or new product. You can use it to post short teaser videos to build interest. The key is to keep your audience hooked so that they won't want to miss out on whatever you have coming up.

 

Having a strong social media presence is essential for digital marketing. If you boost key posts on your Facebook business page, use a variety of content, use hashtags on Twitter, and use SnapChat as a teaser you'll be able to win more followers and hopefully get more sales. Getting a large social media following can take several months or several years. You just have to stick to it and keep using a mixture of strategies to get the right result. 

 

_____________________________________________________________________

Christine is a content marketer who is passionate about building the online presence of startups and small and medium-sized enterprises. You can view more of her work by clicking here. Interested in hiring her services? Complete the contact form found here.

 

Comment

Comment

5 Tips for Using Social Media to Build Your Brand

Social media is your gateway to the world.  There are no barriers. The power that lies in being able to build your brand on social media is almost frightening.  Gary Vaynerchuk, CEO of Vayner Media, is a prime example of an individual who has been able to leverage social media to build his brand. There are several examples of top social media influencers who have found a way to captivate audiences. Tapping into the potential of social media isn’t a skill reserved for the elite. Instead, anyone with the drive and stick-to-itiveness can establish a strong social media presence for their brand. The following tips offer a launch pad for creating a killer social media marketing strategy.

Choose the Right Social Media Platform for Your Brand

Social media isn’t really a one size fits all marketing medium. Each social media platform offers unique benefits for a variety of businesses and individuals.  Pinterest and Instagram are ideal for companies that are visually focused. If you have pictures to share, those are the best places to be. Twitter appeals to people who like to get to the point. With only 140 characters available, marketers have to be very creative with wording and hashtags. Yes, visuals are also important on Twitter. However, the right wording and hashtags are crucial.

Facebook is often the go-to for anyone considering social media marketing. Facebook, with 1.71 billion active monthly users, has the largest share of the social media space.  The beauty of Facebook is the variety of marketing strategies it offers.  You can create a page exclusively for your business and post videos, pictures, and well worded posts that appeal to your target audience. A good social media strategy combines social media platforms that will work best for the brand.

Remember the Customer

It’s easy to get caught up in what you want to say and present. However, you have to carefully consider what your target audience really wants to hear. Your content and images should speak to what your audience wants to hear. When these elements work in tandem, people will be clamoring to follow you and learn more about your brand. Determining what your customers want to hear, however, isn’t a simple process. Consider observing the content that your competitors produce. What makes the content unique? What makes customers want to interact with the content and support the business? Apply what you observe to your content marketing strategy.

Utilize Facebook’s Live Video Feature

Live video is probably one of Facebook’s most ingenious ideas. It’s the perfect way to interact with your audience live. You can host live interviews and discussions, broadcast an event, or share some invaluable insight. The possibilities are endless.

Periscope is an app that works similarly to Facebook’s live video. It allows you to record a live video and use a social media platform like Twitter to interact with your audience. Utilize it in the same way as Facebook’s live video feature and you’ll be surprised by the results.

Tap into Influencer Marketing

There’s nothing wrong with consulting a social media influencer to help you promote your brand. They already have the following and their feedback is highly valued by their audience. So, their stamp of approval of your brand speaks volumes. Influencer marketing is essentially about word of mouth advertising. McKinsey states that, “Customers acquired via word-of-mouth have a 37% higher retention rate.” Influencer marketing is, therefore, a worthwhile investment.

Be Consistent

This is one of the most challenging aspects of social media marketing: consistency.  Your followers crave it. Stick to a schedule that you can work with and post content that is meaningful.  Always remember to keep what the customer wants to hear at the forefront of your mind. Utilize the power of images, hashtags, and well-crafted words.

 

Social media is a powerful marketing tool. Use these tips to utilize it effectively and you will see amazing results in your brand. If you can’t do it yourself, hire a social media manager. The point is that you shouldn’t neglect the value that a strong social media presence can add to your brand.

Comment

Comment

4 Ways to Creatively Interact with Your Audience on Social Media

We've seen it all. At least that's what avid social media users think. Scrolling through Twitter, Facebook, Instagram, SnapChap, Pinterest, and all of the other social media sites, results in us being inundated with content, images, and videos. Once in a while something piques our interest. We click, gloss over the content, and then move on with our lives. This procedure becomes almost routine.

Content marketers are faced with the stark reality of their content being drowned out in the sea of daily postings. Each day, the primary question on a content marketer's lips is, "How can I truly make my content memorable?" The answer isn't as simple as many bloggers make it seem. It's easy to say, "Be unique" or "Create meaningful content", but statements like these seem vacuous if no practical solutions are presented. 

The true secret to effective content marketing is interaction. Interacting with your customers and getting them to interact with your brand is what will help you create a winning content marketing strategy. So, how do you actually get them to interact with your content and brand? These 4 tips can help you answer this salient question.

Latch on to Viral Topics

The latest buzz provides ephemeral intrigue. Tapping into this short-lasting buzz can help you win new readers and maintain existing ones. Furthermore, creating meaningful content that relates to a viral topic and connects with your brand can help spark interest. Sparked interest often inspires readers to comment and even share your content. If you are able to offer a new, fresh perspective on a current issue or trend, your readers will want to interact with you.

Facilitate Intriguing Discussions

Offering a fresh perspective is key to boosting interaction with your audience. Can you think of a controversial perspective on a topic related to your niche? How can you initiate a discussion around this perspective with people within your niche? Twitter is a good platform to use to connect with others. LinkedIn also offers several groups that allow members to create discussions. Join groups that interest you. Participate in discussions posted by others and start discussions of your own.

Interact with your customers in the same way. Ask them questions on your social media pages and encourage them to respond. You could possibly post a picture, for instance, and ask your audience to share their perspectives on it. Think of things that are light and fun...things that will make people happy to engage and share.

Offer Giveaways

Freebies are an instant catch. Humans are innately selfish, whether we want to admit it or not. We don't really want to give without receiving something in return. Giveaways can be pegged to special promotions. Ask your customers, for instance, to share pictures of your brand on their social media pages in return for free merchandise or coupons. there are many creative strategies you can come up with. Think outside the box.

Don't Be Too Serious

Life is serious enough as it is. People don't want to be bogged down with rigidly structured content. Let loose. Express yourself freely. The more genuine and relatable you are, the more people will want to interact with you. Have fun with your writing and watch your engagement soar.

Interaction is important for any content marketing strategy. These 4 tips can help you create content that your audience will want to interact with. Employ them well and you'll see your audience grow.

 

Comment