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4 Important Considerations when Creating a Facebook Ad

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4 Important Considerations when Creating a Facebook Ad

Like honey to bees, Facebook is the go-to platform that attracts people wanting to promote their businesses. It's the leading social media platform and has over 2 billion active users making it a marketing goldmine for entrepreneurs. Promotions are done on the platform with the expectation that they will always yield the desired results. After all, the content is being seen by thousands of people so magical things must happen.

The reality is that advertising on Facebook isn't as simple as it seems. It's not just selecting a target audience based on location and interests and posting content you think is the bomb. Each marketing initiative must be carefully thought out and developed based on the following criteria.

A Hyper-Focused Audience

It's safe to assume that most of the people who try to advertise on Facebook have an idea of their target audience. They must know enough to choose a location, relevant interests and the right age group. However, it is often the case that the target audience chosen isn't targeted enough. 

A successful Facebook ad can only be created if the target audience is as specific as possible. For instance, an online content writing company that offers its services to people in America and Canada needs to be very specific about the type of people it creates content for. Using the broad category of "small business owners in America and Canada" may not allow the campaign to achieve the desired results. A hyper-targeted audience would be "life coaches in New York, New York and Ontario Canada between 25 and 50 years of age." The latter narrows the audience down to people who will most likely benefit from the ad's content. 

Relevant Content

A targeted audience is pointless if the ad's content doesn't relate to their needs. Your ad should show how your business answers the specific problems this group of people faces.  Customers always want to know that your product or service directly benefits them in some way. Why should they be interested if there's nothing in it for them? 

Use Videos

Videos have the highest engagement of all types of content. This doesn't mean that articles and images don't have their place. The type of content used depends greatly on who you're targeting and what you're offering.  For instance, articles and images may be better suited for reaching existing customers with special offers and deals. Videos, on the other hand, can be used to attract potential customers by introducing them to your brand. These are, however, just examples. It is possible to use a mixture of these 3 types of content at different stages in the marketing cycle. Nevertheless, the power of videos can't be ignored.

Put the Call-to-Action at the Right Place

A call-to-action clearly tells people what they should do when they engage with your ad. It should be strategically positioned so that people don't have to sift through too much content before getting to it. It is ideal to place the call-to-action in the first 10 to 15 seconds of a video and the first 10 to 20 words of content. If it's placed at the end, your ad may not produce the results you desire. 

Avoid the temptation of viewing Facebook advertising as a stroll in the park. That approach ultimately leads to time and money being wasted. Be very deliberate about the content you use, who you target, and the results you hope to achieve. It's the only way that your Facebook ads will help your business grow. 


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5 Tips for Saving More and Worrying Less


Money, or a lack thereof, is often the source of much stress and trepidation. There are so many things that you want to do, but they all require the one thing you don't have in abundance: money. Many of us often find ourselves living from pay cheque to pay cheque. Fans of the hit AMC show, Breaking Bad, know the conundrum that the show's leading character, Walter White, found himself in. As a humble Chemistry teacher with a disabled son, his funds were very limited. So, when he discovered that he had cancer, desperation struck. Eventually, he became the leading producer of high quality crystal meth. As the story unfolds, Walter becomes obsessed with money and power and eventually meets his demise.

I'm not saying that we should all aspire to enter the illegal drug trade and dominate the world like Walter. Instead, I am suggesting that there is more that you can do so that you can better manage your money and find other legal income generating opportunities. The following tips center on developing shrewd money management skills and reducing your worrisome nature.

Tip #1: Always Pay Yourself First

This is a principle that I learnt almost 12 years ago when I read Robert Kiyosaki's best selling book "Rich Dad Poor Dad". Regardless of your income and financial obligations, always ensure that the first thing that you do when you get paid is save. Ideally, your savings each month should be about 20% of your net income. This may be difficult for some people, but this percentage should never fall to less than 10%. 

A strategy that I use to ensure that I save is to transfer that 20% to a USD account as soon as I get paid. That account is dubbed the "untouchable account". Other people I know have asked their banks to create a standing order. So, the bank would take the amount stipulated and place it in another account on the client's behalf. If you are not an extremely disciplined person, creating a standing order may be the best option for you.

Tip #2: Save Those Coins

This is one of the areas that I tend to falter on. Most times when you shop you will get a few coins as change. Instead of using them to make another purchase, place them in a savings jar at home. One of my coworkers has two coin jars: one for $10 coins and the other for $20 (we live in Jamaica). He has disciplined himself to avoid using the money in those jars. In less than 6 months, when he took the jars to the bank, he had saved 200USD (25000JMD). So, this small saving plan made a huge difference.

Tip #3: Ask Yourself the Important Question

Each of us has our weak spot when it comes to spending. There are certain things that we won't think twice about splurging on. For some women it may be a gorgeous handbag. For some men it may be the latest technological gadget. Whatever your weak spot is, think before you buy. Do you really need that new hand bag when you have 10 more in your closet? Do you really need the new Samsung Galaxy S7 when your S5 is working perfectly well? Always ask if you really need the item before buying it.

Tip #4: Stop Worrying About Things You Can't Control

Although not directly related to money management, this is an important point. Instead of beating yourself up about a situation and wallowing in self-pity, take action and find a solution. If there is no solution, leave it be. Things have a funny way of working out in ways we least expect them to.

Tip #5: Start Freelancing

The internet offers a plethora of income generating opportunities. It's quite intriguing that with just a few clicks of a button, you are able to interact with clients from all over the world in the comfort of your home. There are several freelancing websites available. Before you set up a freelancing account, however, think about the skills you bring to the table. I realized that I have a passion for content writing. So, I offer content writing services through Upwork, Fiverr and my website I find Fiverr to be the best site in terms of finding work. Do some research and find a freelancing website that fits your skills. Feel free to contact me for free advice if you're a bit unsure or just need a bit more guidance.


Becoming a shrewd manager of your income is something within your reach. Follow these tips and you would be surprised by the positive direction your life takes.