People like content that doesn't look like a pain to read. With so much hustle and bustle required for daily living, there isn't much time to take in large blocks of text to get information. According to HubSpot, research shows that "colored visuals increase people's willingness to read a piece of content by 80%." Additionally, "content with relevant images gets 94% more views than content without relevant images." Infographics are the perfect merger between content and visuals. They provide numerous benefits that can mean the difference between a powerful and average content marketing strategy.
Infographics Present Content Succinctly
Look at the infographic below that describes the qualities of a successful graphic designer.
At a glance, you can clearly see the qualities being highlighted. Each quality also has only a sentence or two describing it. This makes the information easier to process and remember. Making your content memorable and easy to digest is crucial for engaging potential customers.
Infographics are Colorful
Color attracts. The graphic designer infographic shown above uses the right amount of color without overwhelming your eyes. The colors used also grab your attention and entice you to actually read what is under each image.
Infographics Use Memorable Images
The likelihood of a reader remembering words greatly diminishes as time progresses. Images, however, stay in a reader's mind longer. The graphic designer infographic has a relevant image for each of the qualities. It also uses short, simple headlines to complement each of the images. Anyone who looks at it is likely to remember all of the qualities of a successful graphic designer.
Infographics are powerful content marketing tools. They help you get your message across without using a large number of words. Their visual appeal also makes your content memorable. Check out this excellent infographic designer to create a stunning infographic for your next content marketing campaign.