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3 Powerful Uses of an EBook that You Can't Ignore

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3 Powerful Uses of an EBook that You Can't Ignore

EBooks are powerful marketing tools for businesses. They are multi-functional and can enhance your existing content marketing strategy. How you use them will ultimately determine how effective they are in your overall content marketing campaign. Here are 3 powerful ways to use eBooks to enhance your online presence.

Supplemental Material

Let’s say that you have an online course on YouTube or on an online course creation website such as Udemy or Teachable. An eBook allows you to summarize the course’s content. Allowing your students to access the eBook as a free download may even help them better retain what they’ve learnt.

Another application of this concept is to create an electronic workbook. The workbook would contain practical activities that the students must complete either during or at the end of each lesson. This helps make the lessons more practical and meaningful to the students.

Finally, both applications can be combined. Workbook activities can be included in a full-length eBook. Students can use this eBook merger to revise the content you taught and also practically apply the principles.

Lead-generating magnet

One of the most common uses of an eBook is as a lead-generating magnet. It has been used so much that it’s almost at the point of being overused. Most websites you visit have pop-ups that ask fro your email address in exchange for a short eBook or guide, another type of download, or a discount.

Overuse of this concept means that you should use it wisely on your own website. People have become desensitized to it and are less inclined to give their contact information so readily. Nevertheless, you still need those emails for your internet marketing campaigns.

A possible solution is to put the eBook offer at the end of a related blog article. People who read to the end of the article would be prompted to learn more about the topic by downloading the eBook.

You could also create a short video that highlights the main points discussed in the book. A link to download the book can be in the video’s caption. Upon clicking this link, the user would be prompted to enter an email address in order to access the content.

These are only 2 of the many possible solutions. Can you come up with others? Let us know by leaving a comment below.

Online Sales

Some people turn to online sales as the only way to get the most out of an eBook. There are hundreds of thousands of self-published authors on Amazon, the largest eBook selling platform. A New York Times article published in 2016 revealed that, “over the last five years, close to 40 independent authors have sold more than a million copies of their e-books on Amazon”. That’s far less than the hundreds of thousands of authors who publish on the platform daily.

The article chronicles the story of Meredith Wild, a self-published author who sold over a million copies of her books using her own marketing savvy. Her success reveals the harsh truth that few self-published authors embrace; your book means nothing without strong marketing.

Therefore, think carefully about your marketing strategy before attempting selling your eBook. Some questions you should consider include:

  1. Do you have a large group of followers? You can begin your marketing efforts with them.

  2. What marketing techniques can you use to gain interest before the book’s release?

  3. Can you get interviews on any popular podcasts or blogs?

  4. How can you strategically use paid advertising?

Putting It All Together

An eBook can be used for 3 main purposes: as supplemental material, as a lead generating magnet, or to earn a profit. Some people use a combination of these function to get the most value from their eBooks. However, don’t ignore the fact that you must clearly define the purpose of your eBook before you begin writing it.

Do you need to hire a content writer for your eBook? Fill out the contact form below and I’ll send you a free copy of my short eBook creation guide.

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5 Tips for Creating an Online Startup

                                            Content writing services at your fingertips

                                            Content writing services at your fingertips

The creation of the world wide web in 1989 by Tims Berners-Lee ushered in the dawning of a new era. People were no longer restricted to connecting with people in their immediate surroundings. The world was now their oyster. Several advancements in technology over the past two decades have created a global marketplace. Tech savvy individuals are able to eliminate the need for a storefront or office space for their startups. With access to a good internet connection and the right computer hardware and software, it is possible to create a successful online business. These 5 tips are important considerations for online startups.

Tip #1: Social Media is Your Friend

As a startup it is highly unlikely that you'll have a large consumer base (if any at all). Social media will help you connect with your target audience and build your brand. Create a Facebook page, Twitter account, and Instagram page. Ask your friends to write interesting tweets and Facebook posts about your business. Utilize attractive images and videos. Don't jump into Facebook and Twitter ads too quickly. Instead, utilize the power of hashtags and mentions. As your follower base grows, invest in a few ads. Make your social media presence felt.

Tip #2: Research Your Competitors

A simple Google search can help you find your greatest competitors. Pay keen attention to what they offer. Identify the strengths of your business that set it apart from the competition. Customers want to know what's different about what you have to offer. Give your customers a compelling reason to invest their time and hard-earned money into your products and services.

Tip #3: Begin with Freelancing Websites

Depending on the type of service you offer, creating a website may not be the best decision in the early stages of your business. There are several freelancing websites available that can give you a good starting point. Showcasing your expertise on these sites will help you seem more reputable to the consumer. I saw great success with Elance (now UpWork) in the early stages of my online career. Now I use Fiverr. Both platforms offer the right starting point for a burgeoning online entrepreneur.

Tip #4: Build a Well Developed Website

Once you have established your brand in the online space, it's time to create a website. Remember that your website is a reflection of you and what you have to offer. Invest the time an money to make your website stand out. You may not be able to afford a web designer. However, platforms such as Square Space and Wordpress offer user-friendly templates that you can use to build your own website. I used Square Space to build my website cemwritingservices.com and I am pleased with the result.

Tip #5: Believe in Your Brand

This may seem like the most obvious bit of advice, but it's something that young entrepreneurs tend to forget as time progresses. There will be naysayers and clients who crush your spirits. Choose to be undaunted by their words. Believe in who you are and what you have to offer. The more confidence you have is the more likely your business will succeed.

 

Anyone can create a successful online startup. Follow these tips and you will surely build a brand that you are proud of. My passion is creating stellar content. I offer my services to my clients through my website cemwritingservices.com, Fiverr using the username ChrissyM001, and Upwork using the username Christine McLean. Believing in what I have to offer is what has propelled me to succeed over the past 3 years in the online space. Feel free to contact me if you're in need of any content writing services.

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