Viewing entries tagged
content writing

5 Killer Ways to Find Your Inner Voice

Comment

5 Killer Ways to Find Your Inner Voice

Writing is a beautiful melody. Words flow from your mind unto the page like silk flowing through the palms of your hands. Giving them the right tempo, the right beat, helps you build a community of followers who want to hear want you have to say.  Content marketers love expressing these melodies. However, there are times when our inner voice is barely audible and we struggle to put the words together. Don't despair. All hope isn't lost because with these 5 tips you can make a quick comeback and start providing your audience with the content they've grown to love. 

Close You Eyes and Listen

Sometimes we allow life to entangle us. The worries, the stress, the demands...everything just becomes too much. Thinking about it all will dampen your spirit, drain your energy, and quieten that melodious voice. The moment you realize that your thoughts are consuming you, take a minute to just close your eyes and listen. Listen to the birds chirping, the wind gently wafting through the leaves, the dogs barking, and the stillness of the space your in. Listen to the beauty of life in the midst of the chaos. The more you choose to listen and just choose to tune everything out, the more inspired you'll feel.

Just Write

Fear is our greatest weakness. Sometimes we hold back and tone down what we really want to say. We're more concerned with what the critics will say than truly letting our voices be heard. Don't hold back. Express your genuine ideas and perspectives. Let no one and nothing hold you back. Audiences appreciate authenticity and can smell a fake from a mile away. Be true to who you are.

Think About What You Love

There is always that one thing that we truly enjoy doing. We enjoy doing it so much that we don't even realize the passage of time. It's like we're trapped in our own comforting bubbles. Picture that activity you enjoy. Allow yourself to embrace the peaceful feeling it brings. Write about it. When you write about what you truly love, the words will automatically flow.  

Experts Speak the Loudest

Immersing yourself in what you love can be an exhilarating experience. Part of the immersion process, however, requires continuous learning, growth and improvement.  Develop a genuine thirst for knowledge and establish yourself as an expert in your niche. Your experiences and knowledge will provide you with more than enough content for expressing your insights. 

Think Like an Artist

I have profound respect for people in the creative space. They are able to produce works of art, songs, and music that the rest of the world is able to enjoy. Tapping into that creative energy is their talent. Think about all of the possible ways that you can tap into your creative energy. Where or from whom do you get your inspiration? What environment do you need to create in order to produce your best work? Think about it and make it happen.

 

Don't silence your inner voice. Let it shine through by closing your mind to the noise of life, freely expressing your thoughts, writing about what you love, becoming an expert in your niche, and thinking like an artist. The number of doors of opportunity that will open as a result will surprise you. 

Comment

Comment

Creating Content that Sings

    Digital content is often viewed as a static portion of a business’ marketing strategy. An article or blog post is created and it just sits there. Begging for likes and shares…begging to be noticed. Content is far more than a bunch of words that are churned out to fulfill the need to write consistently. Content is dynamic. It speaks to a need that a reader doesn’t even realize he or she has.  Creating content that speaks to potential customers in this way is what makes a winning content marketing strategy. Content marketing serves two purposes: attracting AND converting customers.  The content you write must, therefore, be REAL.     R- Relevant     Content has to be relevant to the consumer. Think carefully about your target audience. What are their interests? What matters to them? Finding the answers to those questions is the beginning. Using these answers to craft content is what truly matters.     A strategy that can be used to create relevant content is capitalizing on trending stories. Hurricane Matthew, for instance, is presently a hot topic. The Hurricane has sparked discussions about the corruption surrounding major donor agencies that have yet to provide Haiti with much needed assistance.  Writing an article that speaks to this would be relevant in this time period.     E- Engaging     What you write is equally as important as how you write.  Your writing should flow like a melody. It should sing to the reader and compel the reader to take some type of action. Inject bits of humor can liven up content and make it more engaging.  Using a mixture of long and short sentences is also a good strategy.  Think about your reader and write in a way that would appeal to him or her.     A-Applicable     Some of the best content inspires the reader to take some form of action. A reader who engages with your content should be able to find aspects that can be applied to his or her life or business. Applicable content gets more likes and shares. It’s what the reader desires without even knowing it.      L-Linked     Readers should be able to see the link between your content and your business. Your content should be authentic. You shouldn’t oversell, but the content that you write shouldn’t be completely unrelated to your niche. Writing unrelated content can create confusion in the mind of the reader and move you away from your target audience.          Content marketing is powerful. It places businesses on the map and keeps them relevant to their customers. Learning how to utilize its power can help your business tremendously. Always remember to write REAL content and you’re bound to succeed. You can find more tips in this article from the Digital Branding Institute.    _____________________________________________________________________________   Christine is an aspiring #content marketing professional who is passionate about creating stellar content. You can find out more about her and her business at cemwritingservices.com.

 

Digital content is often viewed as a static portion of a business’ marketing strategy. An article or blog post is created and it just sits there. Begging for likes and shares…begging to be noticed. Content is far more than a bunch of words that are churned out to fulfill the need to write consistently. Content is dynamic. It speaks to a need that a reader doesn’t even realize he or she has.  Creating content that speaks to potential customers in this way is what makes a winning content marketing strategy. Content marketing serves two purposes: attracting AND converting customers.  The content you write must, therefore, be REAL.

R- Relevant

Content has to be relevant to the consumer. Think carefully about your target audience. What are their interests? What matters to them? Finding the answers to those questions is the beginning. Using these answers to craft content is what truly matters.

A strategy that can be used to create relevant content is capitalizing on trending stories. Hurricane Matthew, for instance, is presently a hot topic. The Hurricane has sparked discussions about the corruption surrounding major donor agencies that have yet to provide Haiti with much needed assistance.  Writing an article that speaks to this would be relevant in this time period.

E- Engaging

What you write is equally as important as how you write.  Your writing should flow like a melody. It should sing to the reader and compel the reader to take some type of action. Inject bits of humor can liven up content and make it more engaging.  Using a mixture of long and short sentences is also a good strategy.  Think about your reader and write in a way that would appeal to him or her.

A-Applicable

Some of the best content inspires the reader to take some form of action. A reader who engages with your content should be able to find aspects that can be applied to his or her life or business. Applicable content gets more likes and shares. It’s what the reader desires without even knowing it.

L-Linked

Readers should be able to see the link between your content and your business. Your content should be authentic. You shouldn’t oversell, but the content that you write shouldn’t be completely unrelated to your niche. Writing unrelated content can create confusion in the mind of the reader and move you away from your target audience.

 

Content marketing is powerful. It places businesses on the map and keeps them relevant to their customers. Learning how to utilize its power can help your business tremendously. Always remember to write REAL content and you’re bound to succeed. You can find more tips in this article from the Digital Branding Institute. 

_____________________________________________________________________________

Christine is an aspiring #content marketing professional who is passionate about creating stellar content. You can find out more about her and her business at cemwritingservices.com.

Comment

Comment

Infographics as Powerful Content Marketing Tools

People like content that doesn't look like a pain to read. With so much hustle and bustle required for daily living, there isn't much time to take in large blocks of text to get information.  According to HubSpot, research shows that "colored visuals increase people's willingness to read a piece of content by 80%." Additionally, "content with relevant images gets 94% more views than content without relevant images." Infographics are the perfect merger between content and visuals. They provide numerous benefits that can mean the difference between a powerful and average content marketing strategy.

Infographics Present Content Succinctly

Look at the infographic below that describes the qualities of a successful graphic designer.

At a glance, you can clearly see the qualities being highlighted. Each quality also has only a sentence or two describing it. This makes the information easier to process and remember. Making your content memorable and easy to digest is crucial for engaging potential customers.

Infographics are Colorful

Color attracts. The graphic designer infographic shown above uses the right amount of color without overwhelming your eyes. The colors used also grab your attention and entice you to actually read what is under each image.

Infographics Use Memorable Images

The likelihood of a reader remembering words greatly diminishes as time progresses. Images, however, stay in a reader's mind longer. The graphic designer infographic has a relevant image for each of the qualities. It also uses short, simple headlines to complement each of the images. Anyone who looks at it is likely to remember all of the qualities of a successful graphic designer.

Infographics are powerful content marketing tools. They help you get your message across without using a large number of words. Their visual appeal also makes your content memorable. Check out this excellent infographic designer to create a stunning infographic for your next content marketing campaign.

Comment