Have you ever wondered why writing an eBook is important for your business? Everyone is doing it so why should you? EBooks are powerful content marketing tools. Understanding their impact requires diving into a bit of their history and discussing some success stories.
The History of eBooks
Most people believe that eBooks began with Amazon. However, eBooks actually began in 1971 when Michael Hart typed the Declaration of Independence into the ARPAnet system and sent out a message saying that this digital document was available for download. The ARPAnet system would later become a part of what we now call the internet. Six people downloaded this digital version of the Declaration of Independence.
Hart realized that he was on to something…that what he was doing was adding value. He then created downloadable electronic versions of the Bill of Rights, the American Constitution and the Christian Bible.Hart’s work marked the genesis of eBooks.
A slew of digital publishers arose between the 1980s and 1990s. Here’s a list of a few:
Story Space (1987): This was a software program for personal computers that facilitated creating, editing and reading hypertext fiction.
BiblioBytes (1993): This was the first eBook selling platform.
The Online Books Page (1993): Enabled easy access to free eBooks.
Simon and Schuster (1999): The first publisher to publish titles in both eBook and print format.
Barnes and Noble (1997): The Barnes and Noble online bookstore was launched.
The SoftBook Reader (1999): This was the second e-reader to be launched.
EBooks have opened a new world of possibilities. No longer are people restricted to print versions of books that are often cumbersome to carry around. Electronic copies of printed material can now be transported with ease on most electronic devices. E-reader apps, such as the Kindle app, make it easy to download several titles, keep them in one place, and read them on any device.
EBook Success Stories
Convenience is one of the most important benefits of eBooks. All it takes is one click and this valuable resource is accessible to the user. Ebooks are so important that several companies have incorporated them into their marketing strategies. Here’re a few examples.
HubSpot, one of the leading resources for digital marketing information, has a website dedicated to their free eBook resources.
Optimizely, a digital marketing experimentation platform, has its own eBook resource website.
Microsoft has created a free cyber-security eBook.
There must be some merit to eBook creation for businesses if these leading companies are investing so much in creating eBooks.
The Top 6 Benefits of Creating an eBook for Your Business
Are you ready to hear a secret? It’s something juicy so come a little closer. That’s it…just a little bit closer. Here it is…eBooks make you look like a star. They demonstrate that you have something valuable to share. That’s why so many individuals and businesses have latched on to the non-fiction eBook frenzy. It works! Here’re 6 ways that writing an eBook for your business can help you win new customers.
Answer People’s Burning Questions
“Go Google it,” is often the first response when someone asks a question. Expectations are that the internet will provide answers to all questions. The internet is, however, a collection of websites. When someone types a query into a search engine, that search engine looks for the relevant keywords and phrases to produce the results page.
Your blog will provide the rich search engine feedback to direct people to your website. However, imagine a website visitor’s pleasure when that blog article leads to an eBook with even more detailed information. The person’s first thought will be, “Wow! This company really seems to know a lot about this topic!”
Boom! Just like that you’ve become a valuable source of information. These website visitors will keep coming back because they expect to continue to find useful information on your website. That’s how you lure the customers in; it’s like the bait that you put at the end of the fishing rod.
2. Share Your Unique Perspectives
You’re the author. Therefore, you have leverage to create whatever content you want. Your experience in the industry can shine through. In fact, the more unique you are the better your chances of eBook success.
An eBook essentially allows you to demonstrate the knowledge base that distinguishes you from your competitors. It isn’t about duplicating existing content. You’ll earn the respect of customers if you use an eBook to demonstrate your expertise. Some possible questions to answer include:
What has worked for your brand?
What influenced you to choose this approach?
Do you do something unique that solves this problem?
How can you teach people to solve this problem?
3. Build Customer Trust
The first to benefits alluded to this. Customers purchase from brands they trust. Providing answers to their questions and establishing your brand as an expert in the field helps win that trust. Ebooks help customers understand what your business is about. They also help showcase your brand’s personality.
This is why understanding the sales funnel is so important. A lead won’t become a paying customer the moment he or she visits your website. The person will browse a bit to get to know more about the brand. Establishing your brand as a source of information will take guide customers through the sales funnel until they become paying customers.
4. People are Attracted to Free
People work hard for their money. They turn away from companies that attempt to make hard sales during the first interaction. Offering a free eBook gives you some leverage. What makes it even better is that it won’t cost you much to offer a short eBook for free to your customers.
We’ll discuss more about how to use this freebie to generate sales in future articles. However, never underestimate the power of free.
5. Make Content Creation Easier
Let’s be honest. It takes a lot of effort to create and maintain a consistent blog. The beauty of an eBook is that the content can be modified to create shorter blog posts. You’ll spend a lot of time creating the eBook’s content, but that time will balance out since you can use each chapter to create blog posts. Sure, some changes will be necessary but it won’t take as much work as creating an entirely new blog post.
Thee blog posts can then lead to a free download of your eBook. It’s like your content is forming an intricate web that links everything together. When done correctly, content creation becomes much easier.
6. Earn Money
There are some eBooks that you’ll give away for free. That doesn’t mean though that there aren’t some that you can sell for profit. Author Earnings reports that $1.3 billion was earned from eBook sales in 2017. Your earnings can reach six figures if you produce a well-written and well-promoted eBook.
High earnings are possible because you have no inventory costs, minimal eBook creation costs, and minimal promotion costs. They are also possible through strategic pricing and periodic discounts. Most authors have found that $2.99 is the sweet spot price for selling eBooks on Amazon.
An eBook is Important for Your Business
Most successful brands make eBooks part of their digital marketing strategy. They aren’t doing it because they’re trying to follow the crowd. Instead, they understand that creating strong eBooks help them win customers and improve profits. Download your free copy of “How to Write an eBook that Puts Money in the Bank” to learn more. Click the button below to be directed to the download page.