Social media is a must-have for any content marketing strategy. It's the tool you use to connect with and engage your audience in meaningful ways. Several social media experts have written books and articles that make building a strong social media presence seem simple. The reality, however, is that it's far from simple especially if you're not offering a service a product that's in high demand. This article has been written based on my own experiences and some useful tips I've garnered from articles I've read. Trust me, it's not an easy road, but you can gain numerous rewards if you play your cards right.  The point is not to neglect social media as an essential component of your digital content marketing.

Boost Your Posts

You have to spend a little to gain a little. Facebook offers a feature for business pages that allows you to boost a post so that you can reach a wider audience. Boosting a post will help you get more page likes and could potentially lead to new customers. You need more people to like your page and visit your website. Depending on the few Facebook friends you invited to like your page is a recipe for disaster. They're only there because they like you and probably have no real interest in your business. People who like your page after viewing a boosted post have a genuine interest in your business and could eventually become paying customers. 

Boosted posts that last for a week are often the best. The idea is that the longer the boost, the more people you'll be able to reach and the more interactions you'll be able to acquire. I understand that budget constraints can result in you limiting that boosted post to 2 days. However, I don't suggest boosting a post for less than 2 days; you won't get a good return on your investment. 

The type of post you boost is also an important consideration. Videos have the highest click through rate on all social media platforms. In fact, Animoto states that "4 times as many consumers would prefer to watch a video about a product than read about it." However,  you can't just post any old video and call it a day. Your video has to be meaningful, relate to your brand, and elicit a positive response from viewers. If you choose to use an article, include a vibrant featured image and attention-grabbing title. The image is the first thing Facebook users will see. If it doesn't grab them, they won't react to your post. Finally, the content of the post has to resonate with the audience and be relevant to your brand. 

Use a Variety of Content

Some of the best social media pages utilize a variety of content. They mix articles with videos and stunning images, thus making the pages more interesting to the viewer. This mixture also ensures that there is something to suit any user's preference. Someone should be able to scroll through your page and find at least one post of interest. 

Use Live Videos

Since Facebook launched the 'Go Live" videos in 2016 it seems like there has been a live video revolution. More social media sites are beginning to add live videos as one of their features. That says a lot about the power of live videos. They allow businesses to interact with you in real-time. It adds excitement to the experience and enables them to get immediate responses to their questions and comments.

Live videos work best when they are previously publicized. Let your followers know when you plan to host a live video chat. Send frequent reminders and ensure that you research the time that most of your followers are using Facebook. It makes no sense to host a live video without an audience. 

The beauty of Facebook live videos is that the video is stored on your page after it has ended. The same isn't true for Instagram and Twitter live videos. Storing the video allows people to view it even after it has ended. If you were able to have an interesting discussion, it is highly likely that the people who watch the video after it has ended will share it. More viewers increases the likelihood of more followers for your page. More followers ultimately results in more customers.

Use Hashtags

Hashtags are Twitter's secret weapon. I have been amazed by how other Twitter users are able to find my Twitter profile because of the hashtags I use. Before posting on Twitter, ensure that you research the most popular hashtags related to that post. Use them strategically so that you don't exceed the 140 character limit. The best posts incorporate either images, videos or gifs. So, don't leave those out!

Use SnapChat as a Teaser

The popularity of SnapChat baffles me. I haven't been able to comprehend why posting videos that fade is so fascinating. Nevertheless, SnapChat has its place in the digital marketing landscape. These short videos are excellent promotional tools for building hype around an upcoming event or new product. You can use it to post short teaser videos to build interest. The key is to keep your audience hooked so that they won't want to miss out on whatever you have coming up.

 

Having a strong social media presence is essential for digital marketing. If you boost key posts on your Facebook business page, use a variety of content, use hashtags on Twitter, and use SnapChat as a teaser you'll be able to win more followers and hopefully get more sales. Getting a large social media following can take several months or several years. You just have to stick to it and keep using a mixture of strategies to get the right result. 

 

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Christine is a content marketer who is passionate about building the online presence of startups and small and medium-sized enterprises. You can view more of her work by clicking here. Interested in hiring her services? Complete the contact form found here.

 

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