Content marketing has grown in leaps and bounds over the past 5 years. As social media evolves, the desire to engage with truly meaningful content increases. Consumers are no longer accepting articles solely consisting of blocks of text. A strong content marketer identifies this fact and includes the following forms of media to give their content new life.
Infographics are the perfect compromise for the visual and reading/writing learners. They organize content into easily digestible segments. Consider the infographic below that highlights the benefits of content marketing.
The images add new life to the content. They also help arrange the content into smaller segments. It, therefore, doesn't require a lot of reading. Research also shows that infographics are "liked and shared on social media 3 times more than any type of content." If you want to create a truly great infographic for your content, hire this freelancer.
The value of images in content is greatly apparent. More websites are offering stock photography that is highly accessible. These generic images are becoming commonplace. Readers appreciate images that are original and relate directly to the content. In fact, 41.5% of digital marketers identify original graphics and infographics as the most engaging forms of visual content.
Infographics and custom photography are stunning, but nothing beats a relevant and well-developed video. Researchers state that "4 times as many customers prefer to watch a video about a product than read about it." People don't want to sift through large blocks of text. Give them something to click and watch and they'll be more willing to engage.
Polls, surveys, tests and quizzes are examples of interactive content. Apester, Zaption, Webyclip, and Mapline all provide creative ways to include interaction in your content.
The tricks and features you include in your articles are no excuse for poor content. People still look at the words you write. They want to know that the content captioned in the article's title meets expectations. Don't disappoint.
Readers require much more from content marketers than ever before. All the content you write should contain one or more of the features mentioned in this article if you want to stay ahead of the game.
Christine is a content marketing professional committed to creating stellar content. Visit her website at cemwritingservices.com to learn more. Read her latest ebook by clicking here.