Digital content is often viewed as a static portion of a business’ marketing strategy. An article or blog post is created and it just sits there. Begging for likes and shares…begging to be noticed. Content is far more than a bunch of words that are churned out to fulfill the need to write consistently. Content is dynamic. It speaks to a need that a reader doesn’t even realize he or she has. Creating content that speaks to potential customers in this way is what makes a winning content marketing strategy. Content marketing serves two purposes: attracting AND converting customers. The content you write must, therefore, be REAL.
Content has to be relevant to the consumer. Think carefully about your target audience. What are their interests? What matters to them? Finding the answers to those questions is the beginning. Using these answers to craft content is what truly matters.
A strategy that can be used to create relevant content is capitalizing on trending stories. Hurricane Matthew, for instance, is presently a hot topic. The Hurricane has sparked discussions about the corruption surrounding major donor agencies that have yet to provide Haiti with much needed assistance. Writing an article that speaks to this would be relevant in this time period.
What you write is equally as important as how you write. Your writing should flow like a melody. It should sing to the reader and compel the reader to take some type of action. Inject bits of humor can liven up content and make it more engaging. Using a mixture of long and short sentences is also a good strategy. Think about your reader and write in a way that would appeal to him or her.
Some of the best content inspires the reader to take some form of action. A reader who engages with your content should be able to find aspects that can be applied to his or her life or business. Applicable content gets more likes and shares. It’s what the reader desires without even knowing it.
Readers should be able to see the link between your content and your business. Your content should be authentic. You shouldn’t oversell, but the content that you write shouldn’t be completely unrelated to your niche. Writing unrelated content can create confusion in the mind of the reader and move you away from your target audience.
Content marketing is powerful. It places businesses on the map and keeps them relevant to their customers. Learning how to utilize its power can help your business tremendously. Always remember to write REAL content and you’re bound to succeed. You can find more tips in this article from the Digital Branding Institute.
Christine is an aspiring #content marketing professional who is passionate about creating stellar content. You can find out more about her and her business at cemwritingservices.com.